Below is an impromptu little Twitter campaign I devised while attending the American Chemical Society’s biannual meeting in Denver in 2015.

Our freebie wacky-lab-assistant rubber duckies were making quite a splash, so I grabbed my camera and a makeshift reporter’s notebook and struck up some fun conversations with the folks in line at our booth.



My passion for Social Media continued to grow after ACS in Denver.

Here’s my philosophy on running a high-engagement Social Media account and some of my Greatest Hits.